In any industry sector reach reality proves we are in a war for the top talent. Fact is only 10% of relevant and experienced talent in your industry sector are actively looking for a role at any given moment in time. Those whom typically appear to be the most successful in any industry are loyal to their brand and happy achieving in their current role and these select performers add up to only about 20% of your industry. It is highly probable that via avenues of traditional recruitment job posting and branding, you miss reaching 90% of potential candidates in your industry that may be relevant for your opportunity as they will not be actively engaged in career change and job search. Whilst the elusive top 20% will most often remain passive candidates – not active seekers, although they are always interested to hear of an excellent opportunity. We have reach into and know how to engage the top 20% with our longer term relationships and human approach Waterford Recruitment can turn tide on the war for the top talent.